All Provinces
Salary: R9 500 per month
Introduction:
An innovative MedTech company is seeking a Communications Lead to join their team. The ideal candidate would be a strategic thought leader in branding and communications. An expert storyteller that creates marketing campaigns to drive consumer engagement, conversion, and competitive advantage.
Job Purpose:
A team-builder and cross-functional leader who brings communications innovation and best practices to an organization to scale and drive growth. A collaborator who works towards the common goal of the B2C division by managing the Communications team and relevant budget and ensuring that communication initiatives are implemented successfully. A talented communicator who can assist with special projects to assist and support revenue goals.
Education and Requirements
Minimum education (essential):
- Undergraduate in Communications, English or Marketing
Minimum education (desirable):
- Postgraduate in Communications and/or Business Management
Minimum applicable experience (years):
- 8 years of which 3 years managing a team
Required nature of experience:
- Communications management
- Content creation (websites, blogs, email, videos, etc.)
- Creative brand development (authoring positioning and brand story and aligning it with a visual identity)
- Consumer Marketing, ideally have experience with retail channels
- DTC Marketing
- International exposure -esp. with the US
- Public Relations
- Integrated Marketing Strategy
- Event management
- Managing Marketing & Public Relations Agencies
- Team Management + Development
- Agency or big brand experience preferred
- Entrepreneurial mindset
Skills and Knowledge (essential):
- Excellent storytelling and branding skills
- B2C/DTC consumer marketing
- Media Relations expertise including press release creation, agency management, and Executive Briefings for press interviews.
- Well-versed in mobile and web content development, including web pages, blogs, etc.
- Product launch and integrated marketing campaign experience.
- Microsoft Suite Proficiency
- WordPress Proficiency
- Mailchimp Proficiency
- Proficient in Social Media Platforms (Facebook, Instagram, Twitter, and LinkedIn)
- SEO competency to develop copy
- Editing
- Copywriting
- Healthcare industry experience desired.
KEY PERFORMANCE AREAS, WEIGHTS, AND OBJECTIVES
Team Management
- Ensure scalability by building team- and organisational capacity and capabilities.
- Increase the team’s effectiveness with the following:
○ Recruitment, selection, and orientation; Training and development.
○ Assign accountabilities and plan.
○ Monitor and appraise job and project results.
- Ensure the team meets timelines and produces content of the highest quality, always maintaining the professional image of the company, both internally and externally.
- Ensure that the team has the support and resources it needs to thrive and develop professionally.
- Foster an environment to encourage innovation and ensure that marketing practices are aligned with industry trends and best practices.
Strategic Communications Management
- Liaise, advise and strategise with relevant stakeholders on marketing strategies.
- Develop brand and product positionings to articulate the product’s unique value propositions that align with consumer needs and the company’s core capabilities.
- Partner with the Design Lead to create unique, impactful brand stories via inspiring content and design to leverage across all marketing mediums.
- Compile and execute communications strategies across a range of channels (traditional and digital).
- Monitor the performance of the strategies and make course corrections for optimal performance.
- Drive brand messaging for the DTC model:
○ Ensure conformity across channels and instances.
○ Continuously make data-driven improvements to messaging.
- Develop content and creative assets (photos, videos, displays etc.) for the company’s brand and associated language.
- Develop content and creative assets for the company’s websites.
- Partner with Digital Marketing Manager to create the right content/assets required for the website and consumer journey to move prospects effectively through the marketing funnel.
Retail Account Management
- Provide creative content and assets for retail accounts to support customer acquisition strategies. Includes but is not limited to:
○ Core copy
○ Videos
○ Photographs
○ In-store Displays
○ Onsite banners
Reporting and Budgeting
- Interpret and present feedback and figures on all communication-related marketing efforts (digital and traditional), driving optimisation in line with best practice standards and metrics.
- Compile realistic and strategic budgets.
- Track and report on budget spending, corresponding with resulting performance, driving optimization quarter by quarter.
- Social media: Report approval and analysis, incorporating learnings into social media strategy to consistently improve performance and drive engagement.
Content Management
- Create content for and across various platforms and all ancillary forms of marketing content required.
- Responsible for the accuracy and consistency of all website copy content.
- Responsible for the accuracy and consistency of all content that is distributed, internally and externally about the DTC product and other special projects.
- Liaise with the marketing and digital team about content that needs to be updated.
Social Media Management
- Responsible for the company’s owned social media channels including Facebook, Instagram, Twitter, and LinkedIn for the DTC model.
- Assist the social media coordinator to develop a strategy for social media management.
- Responsible for the growth of the marketing reach in terms of social media interactions and followers.
- Responsible for ensuring that all social media channels are monitored and that comments and complaints are attended to as soon as possible.
Public Relations
- Lead media relations strategy development.
- Day-to-day management of the Media Relations agency.
- Partner with the agency to prepare media materials and press briefings for Senior Executives.
- Draft and release press releases.
- Build, maintain, and manage relationships with journalists.
- Plan and execute DTC product launches.
- Plan and execute large-scale events.
- Manage logistics and events.
- Plan and schedule external suppliers and resources including printers, photographers, videographers etc.
- Manage the public relations agency that supports our business.
- Lead all award efforts – identifying, submitting, and accepting awards. Make recommendations on which awards to promote and leverage through public relations.
Remuneration
Market-related (13th cheque, risk-benefit and pension fund contribution)
Applications